Hand-made prospecting for agency leaders.
I help agencies win new business the right way.
If you had the time, you might think about digging through your LinkedIn connections for your next client. You might do some research into their role, the company they're working for, the things that are keeping them awake at night.
Then you might craft a brief, thoughtful message to them, saying hello, that you understand what they're dealing with, that you're expert at helping solve it, and that you're there if and when they need you.
Not everyone will respond. And that's ok. Some will. And that's the point.
Position A does all of this for you. Exactly the way you'd do it yourself…if you had the time.
Trusted by agencies and others including
Why you?
Hiring an effective full-time prospecting person, a hunter, is notoriously difficult. Even with a great work ethic they lack two key ingredients: network and authority. The reality is that only you, and perhaps a few of your senior team, are likely to have both.
The scope.
The people you already know.
You know more of the right people than you think, and your senior team probably do too. When I run an analysis of an agency leader's LinkedIn network I typically find that between 15 and 25% are genuine prospects they've met over the years. They know some better than others of course, and the approach to each one needs to be carefully considered.
The people you haven't met yet.
Your LinkedIn network isn't static, and part of my job is to help you continue to grow it. In practice that means researching the right people at the right companies, and asking them to connect. On average 2 in 10 will agree.
Something to point people to.
LinkedIn messaging must be brief, so it works best pointing somewhere else, to something that gives the reader more. A landing page, a case study, an article…whatever we agree is best, I build it.
Make the conference work harder.
You're going anyway, and if you aren't you should…or someone should. I research the right conferences and we agree which ones the team will attend. I work the attendee, speaker and exhibitor lists before you travel, and assess who's worth meeting, who you already know, who you should be introduced to. Then I set the meetings up.
The process.
Your positioning and capabilities, your best clients, the categories where you have the deepest experience, the lessons you've learned and the things you believe, the work you want more of.
Yours, and everyone else's at the agency who's been around the block.
Brief, informal notes, in your voice, from your LinkedIn profile, with your approval. And a link that leads the reader to a place where your thoughts and ideas are expressed at greater length.
Not everyone will reply, but some will, and they're the ones you want to talk to. But don't imagine I disappear. I have a stake in this working too.
A word on technology.
Hand-made prospecting is possible in a way it wasn't just a short time ago thanks to the research power of AI.
I use technology, wisely, every day. And always in service of the work being more human. More intelligent. Better received.
What you get.
- Live in 48 hours
- From the day we agree to work together, the first messages will be sent to prospects inside two days and you'll typically see responses almost immediately.
- Nothing goes out without your approval
- Every target list, every message, every asset we build.
- A weekly call
- I'll provide a report, and on the call we'll discuss who replied, who went quiet, how prospect calls went, and what's next.
- Results
- There are really only three things that matter. In order of importance that's new business wins, meaningful dialogue (SQLs in the parlance), and first-date calls with qualified prospects. When we speak I'll share hard data for each of these.
My terms.
Flat monthly fee.
5% commission based on wins.
30-day notice.
Hi, I'm Jeremy.
I've spent the past 25 years helping position agencies and take them to market. I work with a small number of agencies at a time, because that's what my method allows.
Before we speak I'll thoroughly research what I can find about your agency, and come to the call with thoughts on positioning, targeting, the kinds of assets we'll need or might use, and so on. I look forward to meeting you.
Jeremy